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        <title>Co-founder of Ben &amp; Jerry's ice cream announces new watermelon flavour in support of Palestine.</title>
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        <description>“A while back, Ben &amp; Jerry’s tried to make a flavour to call for peace in Palestine - to stand for justice and dignity for everyone… but they weren't allowed to.” ⁠ Ben Cohen, co-founder of Ben and Jerry’s, announced on social media that he is creating a new watermelon-flavoured ice cream in support of Palestine. In the video, Cohen reveals how parent company Unilever/Magnum, previously prevented the move. Co-founders Ben Cohen and Jerry Greenfield sold their company to the British firm Unilever in 2000, but negotiated an agreement that would allow them to retain independence over their social mission and values. ⁠ However, both Cohen and Greenfield have said that their independence has been stifled by Unilever, leading Greenfield to resign from the company in mid-September.⁠ In the video, Cohen called on viewers for suggestions on additional ingredients for the ice cream and designs for the ice cream tub, adding that “revolutions are creative”. Support stories that matter. Join this channel to get access to perks: https://www.youtube.com/channel/UCR0fZh5SBxxMNYdg0VzRFkg/join Catch previous episodes of MEE LIVE, our biweekly news programme exploring the stories shaping our world through breaking coverage, expert analysis, and hard-hitting interviews. Originally airing Tuesdays &amp; Thursdays at 12pm ET | 5pm BST Got a story tip or question? Reach us at MEELive@middleeasteye.org Subscribe to our channel: http://ow.ly/AVlW30n1OWH Subscribe to MEE Telegram channel to stay up to date: https://t.me/MiddleEastEye_TG Middle East Eye Website: https://middleeasteye.net Follow us on TikTok: https://www.tiktok.com/@middleeasteye Follow us on Instagram: https://instagram.com/MiddleEastEye Like us on Facebook: https://facebook.com/MiddleEastEye Follow us on Twitter: https://twitter.com/MiddleEastEye</description>
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