https://tankie.tube/videos/watch/6664c630-c131-42fd-85f2-7f546646d8b3 For more: https://www.cgtn.com/video A new wave of culture-driven consumption is reshaping China's marketplace, as products and experiences rooted in traditional Chinese culture are becoming hits among young people. Museum artifacts once sitting quietly behind glass have become top-tier IP with sales exceeding 100 million, and century-old theaters are reinventing themselves as chic landmarks for a new generation. CGTN host Xu Qinduo and Prof. David Moser of Capital Normal University visit the National Museum of China and Jixiang Theater to examine how Beijing is transforming its profound cultural heritage into a new economic growth driver that is both communicable, consumable and accessible through creative design and experience upgrades. Subscribe to us on YouTube: https://goo.gl/lP12gA Download our APP on Apple Store (iOS): https://itunes.apple.com/us/app/cctvnews-app/id922456579?l=zh&ls=1&mt=8 Download our APP on Google Play (Android): https://play.google.com/store/apps/details?id=com.imib.cctv Thu, 09 Apr 2026 01:15:46 GMT https://validator.w3.org/feed/docs/rss2.html PeerTube - https://tankie.tube https://tankie.tube/lazy-static/avatars/3ba3ff73-a8b6-49c9-add8-9653ef090c7f.webp https://tankie.tube/videos/watch/6664c630-c131-42fd-85f2-7f546646d8b3 All rights reserved, unless otherwise specified in the terms specified at https://tankie.tube/about and potential licenses granted by each content's rightholder.