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        <title>Big trouble for friendshoring: German firms slash investment in the US, to double down in China</title>
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        <description>Despite the weak dollar and high tariffs, industrial companies are dramatically reducing new investments in the United States. Surveys of German companies reveal that the policies from Washington are simply too erratic their executives to make even short-term forecasts, let alone multi-year budgeting decisions. But their approach to China is radically different, and German firms' investments are the highest in years. Access to China's deep supply chains and low energy costs are key drivers in attracting new CAPEX.  But the demand side is just as compelling:  The fastest-growing consumer markets in world history are in Asia, and consumers in Global Majority countries are far more valuable to goods-producing firms than the slow-growing economies of Europe and North America. Closing scene, Qinghai Resources and links: Figure 1. The top 30 consumer markets of this decade Daily spending of more than $11 (2011 PPP) https://www.brookings.edu/articles/which-will-be-the-top-30-consumer-markets-of-this-decade-5-asian-markets-below-the-radar/ The World’s Largest Consumer Markets in 2030 https://www.visualcapitalist.com/the-worlds-largest-consumer-markets-in-2030/ Reuters Exclusive: German firms' China investments driven to four-year high by US trade wars https://www.reuters.com/world/china/german-firms-investments-china-boomed-2025-us-trade-war-worries-2026-01-27 Exclusive: German investments in US nearly halved in Trump's first year back, report shows https://www.reuters.com/world/europe/german-investments-us-nearly-halve-trumps-first-year-back-report-shows-2026-01-19/ https://www.ebmpapst.com/gb/en/home.html</description>
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