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        <title>The "hard discount" supermarket sector in China</title>
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        <description>No frills. No promos. No nonsense. Just rice, oil, and drinking water - cheaper than you ever thought possible. “Hard discount” supermarkets are rewriting China’s retail playbook. But how come shop owners get to keep the lights on while keeping prices low?  On the show: Niu Honglin, Steve &amp; Yangyang</description>
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