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        <title>Unboxing China | The experience economy: When feeling matters more than owning</title>
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        <description>What if the most valuable thing you buy isn't a thing at all? From pottery studios in Beijing to immersive role-play streets in Kaifeng and film-set adventures in Hengdian, a new wave of consumption is sweeping China – driven by emotion, not ownership. In this episode of Unboxing China, we explore the rise of the experience economy – a fast-growing, multi-trillion-yuan trend powered by young people choosing memories over materials and meaning over products. Why are young consumers prioritizing "emotional value"? How are businesses turning time, culture and even nostalgia into sellable experiences? And why does research show experiences bring longer-lasting happiness than material goods? More than a trend, this is a window into the evolving energy of China's consumer market – where pursuing a better life meets a new model of growth. #UnboxingChina #experienceeconomy  #genz  #coolchina 📺 Subscribe to our YouTube channel and stay updated with our latest analysis and interviews:👇 https://www.youtube.com/channel/UCgrNz-aDmcr2uuto8_DL2jg 👈 Download our APP on Apple Store (iOS): https://itunes.apple.com/us/app/cctvnews-app/id922456579?l=zh&amp;ls=1&amp;mt=8 Download our APP on Google Play (Android): https://play.google.com/store/apps/details?id=com.imib.cctv For  more: https://www.cgtn.com/video Most watched videos: Impossible Challenge: 30 seconds to count banknotes BLINDFOLDED https://www.youtube.com/watch?v=ZmP_Ybj-jws Impossible Challenge: Gymnastics Boy Arat Hosseini from Iran! https://www.youtube.com/watch?v=8sxX--U4c8w Impossible Challenge: How to calm babies in 5 seconds? https://www.youtube.com/watch?v=kR3q9sXM7WA</description>
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